Last summer I wrote about upgrading my website with a photo search feature and weighed the pros & cons of going with PhotoShelter Archive, Digital Railroad, or Lightbox Photo. After reading Ron Niebrugge's blog post today about high server bandwidth costs, "I could make payments on a very fancy car for what this thing will cost.", I figured I would revisit the topic again.
Correct me if I'm wrong on the technical details - Ron uses Lightbox Photo software for his image search feature and hosts his images on his web server. His site has well over 5,000 images and is receiving in excess of 300,000 visitors per month to his website. Content = website crawlers = traffic = $$.
At this time last year, I was contemplating going with a similar approach for my own site using the same setup. Lightbox Photo is software you purchase and need a database server on your site to run. It would have cost about $1,000 to get the features that I wanted. Other than the price tag, one concern of mine was how much re-occurring costs in bandwidth and storage space to host all the images that I wanted to put on there. I had no idea what that amount would be, but Ron's experience has probably answered that question.
PhotoShelter on the other hand costs around $30/month for 35gb of space to store files without restrictions on bandwidth usage. With PhotoShelter while I don't own any of the infrastructure nor have my own rwongphoto.com URL for the photo archive, I know how much I will be paying in re-occurring costs and have control over that with their pricing plans. I currently have 5,300 image files uploaded to my archive, (not all visible), and have a feeling that if I were to host all those images on my own server it would cost significantly more than $30/month.
One could use PhotoShelter Archive in many different ways. For my own purposes, I place the "search archive" box on each page on my website so if someone needs to find more images then they could easily look for what they need. My site gets tens of thousands of visitors per month so I figure that even if 5% of people who visit my site use that feature then that's still enough traffic to make it worthwhile. Though I haven't sold anything from the archive yet without direct involvement in the process, it is still an amazing tool for distribution. It saves people time by giving them the opportunity to find exactly what they want and even price an image before contacting me.
Another way I have used it is if someone calls or emails me with a Photo ID# then I could instantly type it in and know what they're asking for. It also saves me from having to carry around an external hard drive. If I need to make a quick submission, (not something I do enough of), then I could generate a lightbox online and email it within minutes.
For example, a photo editor found me from a photo agency I am with and called to ask if I had certain images. I did a photo search on my site while on the phone and told her what I found then directed her to my website as well and looked it up herself. They turned out to be the same images that she had already seen but at least it only took a few seconds to come to that conclusion. I was at my freelance job that day and didn't have my external drive around, so if my images weren't already online and easily searchable, then I would have had to gather those images together later that night from my computer, create a gallery for them on my regular website and email the link to the editor or I would have had to email low-res jpegs to her. By that point, the editor probably would have already contacted someone else or forgotten who I was. She ended up licensing my image through the photo agency afterwards so despite not making a direct sale, I didn't lose a sale either.
Which brings me to my next topic; time. To update my website, it usually takes a few minutes to get all the HTML coded, placed and re-arranged. That's all fine and expected, but when you need something online ASAP it is very easy to just upload to PhotoShelter then click a few options to make them available online. Once I shot a scenic landscape image on Saturday, processed it on Sunday, uploaded it to my archive that afternoon and by Tuesday a buyer called to license it. For photojournalists, wedding photographers, event shooters, etc... having images up ASAP is essential. The quick sale of that image just happened by coincidence for me but it does show how important it is to have your photos available online and easily searchable, not just sitting on the hard drive collecting dust.
Labels: California, digital asset management, stock photography, websites